Elena Trubina is Professor of Social Theory and Philosophy at the Ural Humanities Institute at the Ural Federal University in Ekaterinburg, Russia. Her research addresses a broad set of issues in social theory, including the ‘mega-events’, the intersections between neoliberalism and cultural industries, cultural memory and built environment, and the interactions between urban space and subjectivities. She is co-editor (with Michele Rivkin-Fish) of Dilemmas of Diversity after the Cold War: Analyses of Cultural Differences by United States– and Russia-Based Scholars (2010) and of Russian Mass Media and Changing Values (2010) (with Arja Rosenholm and Kaarle Nordenstreng). Her publications in Russian include Travma: Punkty (2010) (together with Sergey Oushakine) and Gorod v Teorii (City in Theory) (2011) which received numerous reviews in academic and intellectual press and is a best-seller among books on urban theory in Russia. She is a co-founder (together with Martin Muller) of the Research Center for Global Urbanism at her home university.