Kamilla R. Nigmatullina leads Digital Media Communications Department in Saint Petersburg State University (Russia), an associate professor and PhD. Her current research is about professional cultures in Russian journalism, as a leader of Department she develops research strategies in media literacy, digital urbanism and digital transformation of regional press. Kamilla Nigmatullina also works in media industry as a section editor in “Journalist” magazine (est. in 1914) and an independent media consultant for digital media.